Swatch by swatch, color by color, detail by detail, shape by shape… finally the map started to reveal its incredible form.
A rhythm made of nuances and features where everyone can enter and decoding with a personal interpretation.
Placing all the macro colored swatches entail lots of group interaction. A good open discussion, with a critical point of view. Each color swatch deliver a good quantity of significance: shape meaning, color properties, fading, patterns, balance…
A great test for all of us, the group responded very well.
Finally the action. First we re-clusterized all the macro pictures in color groups. Grays, brown grays, light and dark grays, whites, yellowish color, oranges, turquoises that are so mexican, from purples to pinkish artifacts, greens and blues combination and patches of colors… potholes, tarmac, facades, windows, graffitis, painted walls, painted typographies, roads, pedestrian walks, signals, signposts, posts, holes, broken parts…
Positioning carefully each color swatch To obtain a map that present the Tacubaya identity. Details that normally people don’t perceive in a chaotic daily life pattern, especially in Mexico City were million of people move constantly on cars. Tacubaya is a great area squeezed between motorways, bridges and tunnels, an area absorbed by the municipality of Mexico City that still has its own identity.